GITEX Technology Week 2021 is officially over, and what a great turnout it was. The event drew over 4,000 exhibitors from 140 countries, and the attendance of 200 ministries representing the most prominent global digital cities around the world to showcase the future of technology. We brought together Jabra team members from all over  Europe, the Middle East, and Africa to greet attendees and demonstrate our solutions for hybrid working.  

Jabra showcased an extensive lineup of advanced professional headsets, intelligent video conferencing devices, and other hybrid working tools at our one-of-a-kind interactive booth showcasing Jabra’s Hybrid working tools in different models: from a home office, integrating back into the office, to work on the go.

Our selection was designed to help organizations deliver and overcome challenges that come with the adaptation to a hybrid work environment. 

As part of our booth, our sales team gave demos of the PanaCast Series for intelligent plug-and-play video conferencing out of our Huddle Room and the Meeting Room. Demo slots were fully booked for the week on the first day of the event.

Learn more about our interactive booth in the video below:



Event Highlights

Apart from the success of our booth and use case exhibitions, there were a number of key moments worth highlighting throughout the week.

Launch of Evolve2 75

Jabra introduced the newest addition to our innovative noise-cancelling headset series, the Evolve2 75. With eight strategically-placed microphones and advanced beamforming technology, the Evolve2 75 keeps the background noise in the background – and off your calls. Engineered to make flexible working simpler and more productive for everyone, everywhere, the Evolve2 75 provides incredible noise isolation and comfort for an all-round improved audio experience that feels as good as it sounds


Partnership with Lenovo

One of the key highlights of the week was the announcement of Jabra’s collaboration with Lenovo.  The Jabra PanaCast 50 & Lenovo ThinkSmart Core Kit brings together the best technology from two of the biggest names in digital collaboration and creates a new standard in meeting room setups. 

This partnership aims to offer an end-customer solution delivering intuitive, fast and seamless video conferencing solutions for meeting rooms at the touch of a button. 

Pictured: Joel Hamon, SVP of Sales at Jabra and Andrea Recupero, Head of EMEA Smart Collaboration at Lenovo

Mitel United Event

Jabra had an excellent opportunity to exhibit our audio and visual solutions at Mitel United Event in Dubai. Nigina Bender, Head of Enterprise Sales Middle East, presented “Modern work – How Intelligent Audio and Visual Solutions Enhance the Customer Experience.” 



Jabra was awarded “Top Vendor for Unified Communications” at the GEC Media Awards for 2021. The event by GEC Media Group was attended by Jabra’s Director Enterprise Marketing EMEA, DACH & EAST, Lisa Davidian and Global Leader of Enterprise Marketing, James Hart, as pictured below.

Daily Prizes and Giveaways

Jabra offered an opportunity to score our world-class products as prizes all week through a daily prize draw for booth attendees. Attendees were asked to fill out a short quiz to enter, and three winners were selected each day. Prizes consisted of 


Additionally, attendees who signed up for a demo stood a chance to win bigger. Two attendees were randomly selected to win Jabra’s Meeting Room in a Box: PanaCast + Speak 710 + accessories!


Overall, GITEX Technology Week was a great success. We recognise and appreciate the support to all who visited us at our booth. It was a pleasure to meet you all and work toward creating an inclusive and flexible hybrid working future, together.

See you next year!